Self-check toolkit for Practice Owners:

Measure your “Niche IQ”

Hey Optometrists!

For the Mavericks Growing a Clinical Specialty

Jumping into your niche was all about those lightbulb moments 🌟 - when patients just get why your treatments and services are game-changers.

You dream of a schedule packed with patients who nod along, invested and eager. 

But, let's be real: when your growth strategy feels more like tossing darts blindfolded (chucking money at SEO, Online Ads, or the outdated tactics of the overpriced eye care marketing company) it's like you're navigating a maze in the dark.

Not exactly the plan, right?

A woman with blonde hair and glasses sits at a desk with a laptop and looks thoughtfully to the side. The room has decor including framed art and bookshelves.

Meet Your New Sidekick:

The Niche IQ Test

What’s the Deal with this Quiz?

Think of it as your marketing's reality check, and the first step in:

⭐ Turning your practice into the hottest ticket in town for patients who dig what you do.

⭐ Cutting through the blah blah and making your message stick.

⭐ Powering up your patient education

Awesome, right?

Two women sitting in pink chairs, engaged in a conversation, with a laptop on a small table between them. One woman is writing in a notebook.

We have a life outside of clinic…

So it’s high time to ditch the wild goose chase and get your marketing so on point that you’ll be using the hashtag #nailedit

without a shred of irony

➡️ Pinpoint your secret weapons (strengths)

➡️ Identify the leaks in your boat (weaknesses)

➡️ A baseline score for how well you attract and “wow” your ideal patients

How will it help me?